Hyderabad - 500082
What you see – There’s a colorful display of lingerie at Ladida in Punjagutta, Hyderabad. A surprisingly big store, it has a fascinating collection of lingerie of almost all leading brands in an ambience which is very warm and comforting. A brand wise display saves you from getting overwhelmed by the sheer choice available to you.
What you get – At Ladida, you can shop for fashionable lingerie, functional regular wear, figure enhancing lingerie, sleepwear, maternity wear and accessories.
Looking for brassieres? Choose between push-ups, backless, minimizers, maternity bras, underwired, halter, strapless, seamless or padded styles. Once you are sure of the pattern and size you want to buy, you can check out the range of brands such as Enamor, Lovable, Peaches, Bwitch, Amante, Red Rose and Secret Curves. As branded brassieres come expensive and are generally priced Rs. 400 upwards, you can alternatively buy imported ones which are also available in a plethora of shades and shapes for just Rs. 200. Also, don’t forget to check their range of camisoles. From plain lycra ones to lacy, over-the-top ones, these complement formal shirts really well.
Though Ladida has an ample stock of brassiere-panty sets, you can also choose the two separately and make a set of your own. The range of panties (Rs. 100 onwards) doesn’t disappoint at all. You can buy packs of three or select individual pieces displayed in rows on hangers. Depending on your style and comfort, you can choose between bikinis, boxers, hipsters, thongs and g-strings. Seamless panties are also available which can be comfortably worn under body hugging garments. Ladida also stocks disposable panties, pregnancy panties and maternity panties.
The store stocks a myriad range of nightwear (Rs. 450 onwards), both regular and fancy. Pyjama sets, short gowns, regular gowns, shorts, two piece nightie sets with house coat, slips…you get it all here in sexy satins as well as comfortable cottons. It is indeed a perfect place for brides-to-be shopping for lingerie.
If you don’t feel comfortable in you body hugging party dress, you can check out Ladida’s extensive range of figure enhancing shape wear. These not only enhance the fit of garments, but also help in toning up the body. You can buy thigh shapers, full body shapers and waist shaping panties here.
The store also stocks bra straps and sweat absorbing underarm pads.
Our verdict – Ladida is a one stop shop in Hyderabad for all your intimate needs. The all women staff is trained to dole out lingerie advice and bra fitting service. The best part is that you will surely find something, no matter how small or grand your budget is. Fitting rooms are very well lit. Cash as well as card payment is accepted. Valet parking facility is available.
Anytime between – 11 AM – 9 PM (Weekdays)
12 PM – 9 PM (Sundays)
By N Arora