What you see -
Buttercups lingerie store is housed in an old but royal heritage building built in the Gothic style. It is among the several Old Grant
Bungalows in Secunderabad that have now been turned into commercial establishments.
The wooden staircase leads you to Buttercups which is housed in a spacious hall with high ceilings. The beautifully done up store with serene drapes and befitting artifacts is meticulously accentuated by focused lights.
What you get – Buttercups
, the first store started by Arpita Ganesh in Secunderabad, is an exclusive store for high-end lingerie. The women’s innerwear available here is categorized according to sizes and age groups.
The store stocks lingerie from a French brand called Chantelle which has been into lingerie
manufacturing since 1867. Arpita who owns the store has been specially trained under their franchise in Dubai for disseminating professional consultation for sizing, fitting and customizing. She charges a generous fee of Rs. 5,000 for this consultation only. Customers who buy anything from the store are charged Rs. 800 for sizing and fitting consultation.
The range of products at Buttercups includes sportswear from Enell, shape wear like tummy tuckers (waist nipper briefs) from Trinny & Susannah, maternity wear from Emma Jane and a special brand under Chantelle for the younger generation called Passionata with a functional innerwear range for teenage girls. The price range starts at a luxurious Rs. 3,000 and could up to Rs. 10,000 for bras
available in a range of colors like brown, skin and pastel with laces. Panties
are priced a little lower between Rs. 1,600 and Rs. 4,000.
They have a good range of shape wear in skin tones, brown and deep maroon priced between Rs. 3,000 and Rs. 5,000 including waist nipper briefs. Nursing bras cost Rs. 1,800. They also have a special range of maternity T-shirts in red, black and white for the same price.
The other gorgeous collection here is for wedding nights for new brides priced at Rs. 2,750 and going up to Rs. 11, 000. This collection is dominated by the color red apart from golden and black.
Last but not the least, the consultation unit which is separated from the main store by while polka dotted drapes, has a welcoming look. And the changing room with a full length mirror placed on ground, artifacts, pastel drapes, strategic soothing lighting and a sweet aroma creates a private and apt space for you to try out your best pick from the store.
Our verdict -
Buttercups is not for mere lingerie but also for indulgence considering the range that they have in terms of variety and price. The location of the store gives it an exquisite touch too. Lingerie is important and Arpita is ready to explain why it should be given its due. The store help also come across as pleasant and efficient. Lingerie consultation requires prior appointment. There is enough parking space here.
Anytime between –
10 AM – 7.30 PM (Closed on Mondays)
By Unika Prusty